The Basics

    1. What is the primary business and structure of your business / organization?

    2. Do you have a slogan or tagline that clearly describes your business?

    3. Summarize the project

    4. Why do you want to have a new website, or have your current site redesigned?

    5. What are your major goals for this project?

    6. Where do you see me adding the most value / complementing your existing team?

    7. Who will be working on this project from your end? Will any additional outside partners or agencies be involved and how?

    8. What is motivating you or enabling you to do this project now?

    9. When does our work need to be finished? What is your target total completion date? What is driving that?

    10. What is most important about this project?

    11. How important is each of these?

      • Rebranding / New image / Look and feel

      • Engineering / Backend development

      • Content Strategy

      • Getting it done as fast as possible

      • Getting it done as inexpensively as possible

      • Differentiating from competition

      • Reaching a new audience

      • Who is / are your audience / your target users / your customers?

    12. Please list the names of 2-3 other sites that you like. What do you like about them?

    13. What does success look like? How will you know this project has succeeded?

    14. What are you worried about? What do you imagine going wrong?

    15. What is your budget range?

    16. What does the selection process look like on your end? How many people are you talking to and when do you expect to be making a decision?

    17. Is this an ecommerce site? If so, what is the product, and how many items are you selling?

    18. If you’re planning an ecommerce site, are you set up to accept credit cards (paypal,, stripe)?