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What is the primary business and structure of your business / organization?
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Do you have a slogan or tagline that clearly describes your business?
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Summarize the project
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Why do you want to have a new website, or have your current site redesigned?
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What are your major goals for this project?
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Where do you see me adding the most value / complementing your existing team?
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Who will be working on this project from your end? Will any additional outside partners or agencies be involved and how?
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What is motivating you or enabling you to do this project now?
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When does our work need to be finished? What is your target total completion date? What is driving that?
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What is most important about this project?
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How important is each of these?
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Rebranding / New image / Look and feel
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Engineering / Backend development
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Content Strategy
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Getting it done as fast as possible
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Getting it done as inexpensively as possible
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Differentiating from competition
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Reaching a new audience
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Who is / are your audience / your target users / your customers?
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Please list the names of 2-3 other sites that you like. What do you like about them?
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What does success look like? How will you know this project has succeeded?
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What are you worried about? What do you imagine going wrong?
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What is your budget range?
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What does the selection process look like on your end? How many people are you talking to and when do you expect to be making a decision?
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Is this an ecommerce site? If so, what is the product, and how many items are you selling?
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If you’re planning an ecommerce site, are you set up to accept credit cards (paypal, authorize.net, stripe)?